GUERLAIN

Some fragrances are born. Others are crowned — and the hive has its queen.Created for the Imagine fragrance retail environment, these visuals were designed to command attention at the point of sale — where a product must justify its own prestige at a single glance. The bee, emblematic of the House of Guerlain since 1853, becomes sovereign here: it takes possession of the bottle, it guards the treasure.Honey flows, the honeycomb structures dissolve in the light, and the Imagine bottle rises above it all — born from it.